• Who are your customers? Are they young? Old? Hip? Traditional?
• What do they like? Do they want to know there is live music – or will they be relieved to know there isn’t? Are they all about specials or all about haute cuisine?
• When you’ve established what your customers want, how are you going to give it to them?
• Who are you targeting? Remember your current customers and your target customers might not be the same people anymore!
• What’s your story, style, theme or message? Are you all about luxury or comfort? Style or value?
• What do you stand for? What are your values? For instance, should you be pointing out your ingredients are local?
• Do you support your community? In what local endeavors are you involved?

The answers to these questions will help you decide the appropriate look and feel for your web site, as well as help define your marketing message.

Before you create a web site for your restaurant be sure to ask yourself some important questions:

• Who are your customers? Are they young? Old? Hip? Traditional?
• What do they like? Do they want to know there is live music – or will they be relieved to know there isn’t? Are they all about specials or all about haute cuisine?
• When you’ve established what your customers want, how are you going to give it to them?
• Who are you targeting? Remember your current customers and your target customers might not be the same people anymore!
• What’s your story, style, theme or message? Are you all about luxury or comfort? Style or value?
• What do you stand for? What are your values? For instance, should you be pointing out your ingredients are local?
• Do you support your community? In what local endeavors are you involved?

The answers to these questions will help you decide the appropriate look and feel for your web site, as well as help define your marketing message.