WHAT IS GOOGLE ADWORDS?
Google AdWords is a Pay Per Click (PPC) advertising method where your ad appears on the first page of a search (at the top or right hand side of the results page). It enables you to immediately shoot you to the first page of any keyword search that you target.
Unfortunately, if you are not familiar with Google's system, it is very easy to rack up high bills. And even if you have already learned that lesson the hardway, you could still be paying much more for your ads then you should.
There are many different aspects of correctly setting up and managing a Pay-Per-Click campaign, including:
- Strategic Bid Management
- Negative Keywords
- a/b Ad Copy Testing
- Monthly Reporting
- Designing and Testing Landing Pages
In addition, AdWords offers an excellent remarketing service that allows you to serve ads across the entire Internet to anyone who has ever visited your web site. Remarketing is great for branding and has the effect of making a company seem much larger than it may actually be. It is also relatively inexpensive.
Finally, AdWords also provides excellent real-world data and insight into which keywords are most effective for you. This knowledge can then be applied to your organic SEO efforts.