
WHAT'S A LANDING PAGE?
Sometimes the first page of your web site is NOT the best place for a potential client to start.
For instance, if you are doing marketing, either print or online, that is pushing a certain product - shouldn't you push them towards a page dedicated to that product? You don't want to send them to your home page, where they might be distracted or confused by other offerings.
A landing page is a page specifically designed around one particular idea, AND designed to push people to ACT IMMEDIATELY!
If you are doing Google Click-Thru Advertising, Print Advertising, or just about any other marketing - you might be in need of a landing page.